Digital Marketing
About Beaker street Festival
The Brief
the tech we used
Looker studio
google analytics
meta ads
“Beaker Street worked with Kings Digital to promote our 2023 Beaker Street Festival. Our objectives were ambitious and our budget was tight, but the Kings Digital team helped us to target our digital marketing activity for the best results. As part of our overall marketing activity, the campaign helped us to achieve a very successful festival, with almost all ticketed events sold out and all free events incredibly well attended. We also gathered data that will help us in further defining our audiences for next year.
Working with the KD team helped me feel confident that the details of the meta campaigns would be well-considered. They were very patient in receiving updates and material with tight turn-arounds. Importantly, they put me at ease during the high-pressure campaign periods, providing simple solutions for campaign creative and providing clear next-steps.”
Errin Polegaj | Marketing & Communication Manager, Beaker Street Festival
OUR SOLUTION
Data-driven approach
Kings Digital has delivered a highly targeted and data-driven approach for Beaker Street Festival’s Meta Campaigns by closely monitoring campaign performance, adjusting a wide variety of event-specific ad creatives and audience segments for optimal ticket sales results. We carefully planned a budget allocation and campaign timeline that matched Beaker Street Festival’s program periods to maintain momentum as each event date approached.

263
Purchases
The number of purchase events attributed to the ads.
130K
Reach
Reach is the number of unique people who saw the Meta ad at least once.
117K
Post engagement
Post engagements are the total number of actions that people take involving the ads on Facebook.