About Beaker street Festival
Beaker Street is a not-for-profit Science and Art Collaboration Platform located in lutruwita / Tasmania, celebrating the fusion of science, art, and community. Through their signature Beaker Street Festival and year-round science-based events, they bridge the gap between diverse adult audiences and the wonders of science and creativity. Their values revolve around community, collaboration, and curiosity, aiming to protect their natural surroundings and encourage scientific and artistic exploration. Beaker Street Festival embodies a culture of experimentation, innovation, and above all, a shared love for the joy of discovery.
In our second year of collaboration with the Beaker Street Festival, Kings Digital provided digital marketing campaign strategy focused exclusively on Meta ads. Our goal was to effectively convey the festival’s unique blend of science and art to engage with a broader and more diverse audience, driving ticket sales for their annual festival events.
the tech we used
Kings Digital has delivered a highly targeted and data-driven approach for Beaker Street Festival’s Meta Campaigns by closely monitoring campaign performance, adjusting a wide variety of event-specific ad creatives and audience segments for optimal ticket sales results. We carefully planned a budget allocation and campaign timeline that matched Beaker Street Festival’s program periods to maintain momentum as each event date approached.