Digital Marketing

About Beaker street Festival

Beaker Street is a not-for-profit Science and Art Collaboration Platform located in lutruwita / Tasmania, celebrating the fusion of science, art, and community. Through their signature Beaker Street Festival and year-round science-based events, they bridge the gap between diverse adult audiences and the wonders of science and creativity. Their values revolve around community, collaboration, and curiosity, aiming to protect their natural surroundings and encourage scientific and artistic exploration. Beaker Street Festival embodies a culture of experimentation, innovation, and above all, a shared love for the joy of discovery.

The Brief

In our second year of collaboration with the Beaker Street Festival, Kings Digital provided digital marketing campaign strategy focused exclusively on Meta ads. Our goal was to effectively convey the festival’s unique blend of science and art to engage with a broader and more diverse audience, driving ticket sales for their annual festival events.

the tech we used

Looker studio

google analytics



meta ads

“Beaker Street worked with Kings Digital to promote our 2023 Beaker Street Festival. Our objectives were ambitious and our budget was tight, but the Kings Digital team helped us to target our digital marketing activity for the best results. As part of our overall marketing activity, the campaign helped us to achieve a very successful festival, with almost all ticketed events sold out and all free events incredibly well attended. We also gathered data that will help us in further defining our audiences for next year. 

Working with the KD team helped me feel confident that the details of the meta campaigns would be well-considered. They were very patient in receiving updates and material with tight turn-arounds. Importantly, they put me at ease during the high-pressure campaign periods, providing simple solutions for campaign creative and providing clear next-steps.”

Errin Polegaj | Marketing & Communication Manager, Beaker Street Festival


Data-driven approach

Kings Digital has delivered a highly targeted and data-driven approach for Beaker Street Festival’s Meta Campaigns by closely monitoring campaign performance, adjusting a wide variety of event-specific ad creatives and audience segments for optimal ticket sales results. We carefully planned a budget allocation and campaign timeline that matched Beaker Street Festival’s program periods to maintain momentum as each event date approached.



The number of purchase events attributed to the ads.



Reach is the number of unique people who saw the Meta ad at least once.


Post engagement

Post engagements are the total number of actions that people take involving the ads on Facebook.

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