About Festival of voices
Festival of Voices promotes collective singing for community health and well-being. They offer diverse programming, including concerts, workshops, choir activities, and professional development opportunities. The annual winter festival has earned national recognition and welcomes all ages. They prioritise affordability and outreach to school choirs, young adults, and singing groups in central and regional areas. They are integral to the growth and development of the next generation of choirs and singing leaders in Australia.
Kings Digital were contacted a couple of years ago to assist FOV with technical implementation of their marketing campaigns to drive ticket sales and event awareness. We began with an audit of their setup and created a hitlist of wins according to their budget. The most important aspect of our job was to create accurate and detailed reporting that gave them the best oversight of their campaign work and gave them the insights to build their digital strategies for years to come.
the tech we used
Traffic and conversion campaigns
We have set up traffic and conversion campaigns to leverage the effectiveness of the marketing funnel. Our initial stage of in-depth audience research helps us better define the target audience in the campaign settings, and ensure the paid ads get more visibility to the most quality traffic in the crowd.
Custom Audience Creation
We utilised Facebook Pixel data to build custom audiences based on users’ behaviour. We also ran a very successful remarketing ad set for retargeting engaged audiences who were yet to purchase tickets.