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Digital Marketing

About Festival of voices

Festival of Voices promotes collective singing for community health and well-being. They offer diverse programming, including concerts, workshops, choir activities, and professional development opportunities. The annual winter festival has earned national recognition and welcomes all ages. They prioritise affordability and outreach to school choirs, young adults, and singing groups in central and regional areas. They are integral to the growth and development of the next generation of choirs and singing leaders in Australia.

The Brief

Kings Digital were contacted a couple of years ago to assist FOV with technical implementation of their marketing campaigns to drive ticket sales and event awareness. We began with an audit of their setup and created a hitlist of wins according to their budget. The most important aspect of our job was to create accurate and detailed reporting that gave them the best oversight of their campaign work and gave them the insights to build their digital strategies for years to come.

the tech we used

meta ads

Facebook

Instagram

google analytics

Data studio

WordPress

“Festival of Voices engaged Kings Digital to develop their digital marketing strategy with a particular focus on paid social media strategy. It is refreshing to work with an agency that provides such strong, reliable and attentive customer service, practical training and a very high, generous knowledge level. We have had excellent results with strong ROAI, an important factor when running an arts organisation! Kings Digital are now a really important member of the festival marketing team.”

JEN MURNAGHAN | MARKETING & PARTNERSHIPS MANAGER, FESTIVAL OF VOICES

OUR SOLUTION

Traffic and conversion campaigns

We have set up traffic and conversion campaigns to leverage the effectiveness of the marketing funnel. Our initial stage of in-depth audience research helps us better define the target audience in the campaign settings, and ensure the paid ads get more visibility to the most quality traffic in the crowd.

Custom Audience Creation

We utilised Facebook Pixel data to build custom audiences based on users’ behaviour. We also ran a very successful remarketing ad set for retargeting engaged audiences who were yet to purchase tickets.

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