WRITING FOR THE WEB – A FEW SHORT TIPS
When you are writing for the web, always use straight forward content and make it easy for users to find what they are looking for. Below are some short and simple tips for writing on the web.
1. BE DIRECT AND CLEAR ABOUT WHAT YOU ARE OFFERING
Try to focus on what you are providing to the customer. What do they want to achieve by coming to your site and what will you be providing them? Clearly show your products or services and make it easy for users to take an action when they have found what they are looking for.
Make sure the first few lines of each page clearly summarise what this page is about.
Most users will have a very short attention span when viewing your content so get to the point.
2. USE AN ACTIVE VOICE
Using an active, rather than passive voice will assist clients to easily scan your content. E.g “The man was bitten by the dog,” instead try: “The dog bit the man.” Or as an example relevant to your content: “Why not join me for an on line course”, an active alternative would be “Join Me for this online course”.
3. TRY TO KEEP SENTENCES SHORT AND IF YOU CAN USE A SIMPLER WORD THEN DO
Keep your content short and sharp. This will ensure all users can understand your content and makes content easy to read on all devices.
4. DON’T BE AFRAID TO USE LISTS, HEADINGS, AND QUOTES
By using headings and bullet lists you are automatically making your content easier to read but most importantly easier to scan. Most users will not read the whole page so make it easy for them to find what they are looking for.
5. MAKE IT EASY FOR THE CUSTOMER TO KNOW WHAT YOU WANT THEM TO DO
E.g Each page will need a call to action to get in contact/ book a service or purchase a product/course. Be clear about what you want users to do on the page.
6. USE IMAGES, VIDEO, AND WHITE SPACE
By using images and video in your content it becomes more engaging and will also reinforce your written content.
Use appropriate whitespace and paragraphs to visually separate your content.