Web Development, Digital Design
About Red Parka
The Brief
High on the wishlist for Red Parka’s website overhaul was an improved user experience for customers and internal staff, to build visibility, diversify from their physical store, and to showcase their artwork and core values. Red Parka’s owners Jen and Tracy are both artists, and we were excited to help them design a website to reflect the creative, colourful, and conscious aesthetic that Red Parka is known for.
Before
After
the tech we used
Figma
Shopify
Data studio
google analytics
Liquid
TRACY COLHOUN | CO-OWNER AND ARTIST, RED PARKA
OUR SOLUTION
A FUN & COLOURFUL DESIGN
Adding graphics designed by Jen and using the brand’s colours and assets, we lifted the previous website background to something bright and fresh that represents Red Parka’s mission, personality, and maintains their overall brand consistency.
BESPOKE SHOPIFY E-COMMERCE WEBSITE DESIGN & DEVELOPMENT
Kings Digital constructed a dedicated wholesale section, restructured the website menu, and added website navigation and site map. We also added a product breakdown of categories to provide better structure to the site.
Our team turned around a bespoke shopify website design and development on a tight deadline, which enabled Red Parka to present their brand with a physical exhibition booth at a Melbourne gift exhibition- the first for them in over a year due to covid. The Red Parka team thoroughly enjoyed the event, where they were able to physically reconnect with the mainland and proudly present their brand with the knowledge that their online presence was echoing their values and brand personality.
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