Digital Strategy, Web Development, Digital Marketing
About Ashgrove Cheese
The Brief
Before
After
the tech we used
Shopify
google analytics
meta ads
OUR SOLUTION
Making Shopify Dance
At the beginning of our relationship Kings Digital worked with Ashgrove and their designer to build a highly customised Shopify website that met their needs and the needs of their users. We continue to be on hand for any new features or development support that they need for the website. To complement their website and help them drive ambitious sales, we also provide digital marketing support and consulting on their broader digital strategy.
Creative, Audience, and Content
Kings Digital has delivered a number of national campaigns to support Ashgrove’s retail sales for a large range of Ashgrove Cheese products in supermarkets. Large scale paid Meta campaigns have been used to create interest using a wide variety of creative, audiences and content. We create and maintain high performing ads for a range of products that drive in store sales in all states and territories.
Detailed Digital Reporting
To support our digital marketing activities and make sure the client is completely across the detail we have monthly strategy meetings to ensure any campaign is delivering to KPIs and strategy is adjusted as needed.
We also provide a detailed digital report that is updated regularly and compared with weekly sales results from the retailer when in campaign mode. These reports ensure Ashgrove always has the latest data on hand.
4.4 M
Impressions
Impressions count ad displays, excluding user interactions, showing overall exposure.
1.3M
Post engagement
Post engagements are the total number of actions that people take involving the ads on Facebook.
Over 20%
Average engagement rate
The average engagement rate is the percentage of interaction per viewer.
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