agriCULTURED Case Study | Kings Digital

Digital Strategy, Web Development, Digital Marketing, Digital Design

About agricultured

agriCULTURED, where Tasmania’s agricultural heritage converges with innovation. They gather disruptors, traditionalists, and food enthusiasts to shape Australia’s agri-food sector. agriCULTURED fosters dialogue, connects producers, shortens supply chains, and promotes sustainability.

The Brief

agriCULTURED aimed to create a comprehensive and engaging digital presence to showcase its events, promote its values, and connect with and grow its audience. The challenge was to build out a digital experience that would encompass the spirit of the event, provide easy access to event information, foster community engagement, and highlight the importance of sustainability and partnerships at agriCULTURED.

The goal was to create a digital presence with an on brand and adaptable informational hub at its core. Beyond this, agriCULTURED needed a number of moving parts such as social media, ads, and EDMs that actively engaged the audience before, during, and after the event, ensuring a lasting impact and ongoing community involvement.

Before

After

the tech we used

Figma

wordpress

canva

Later

meta ads

google analytics

Mailerlite

OUR SOLUTION

HOLISTIC DIGITAL PRESENCE TRANSFORMATION

We delivered a digital strategy that included website development, social media management, EDMs, and online advertising, creating a cohesive and engaging online presence for agriCULTURED with a big reach.

STREAMLINED WEBSITE

The website served as a central hub for event information, updates, and highlights, ensuring that attendees had easy access to all the details they needed. Kings Digital worked to ensure that this was streamlined to ensure ease of use while preserving agriCULTURED’s brand messaging.

COMMUNITY FOCUSED ENGAGEMENT

Our social media strategy focused on building a community around the event, sharing updates, behind-the-scenes looks, partnership and speaker spotlights, and content that highlighted the event’s values and key messages. This took form in a refined tone of voice, branded design, and content that spoke to innovation and community.

GROWTH DRIVEN ADVERTISING

Online advertising helped us reach a broader audience, ensuring maximum visibility for the event through Meta Ads. Our advertising was data-driven with a goal of growing agriCULTURED’s audience, without sacrificing brand voice.

416K

Impressions

Impressions count ad displays, excluding user interactions, showing overall exposure.

90K

Reach

Reach is the number of unique people who saw the Meta ad at least once.

87%

Growth of website sessions

Growth of website sessions tracks the increase in site visitations.

86%

Growth of users

Growth of users measures the increase in audience or customers.