Tag: Growth
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Should My Business Be Running Google Ads?
It’s a question we get asked a lot: “Should we be running Google Ads?”. To which we typically reply: “it depends”. Because the truth is, for some businesses, Google Ads are a powerful revenue driver. For others, they’re a well-lit path to burning through budget without much to show for it. Before we dive into…
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How to know if your competitors are running Facebook (Meta) Ads – And should you be too?
Let’s start by clearing something up: they’re not just Facebook ads anymore. Meta Ads now include both Facebook and Instagram, so when you hear someone talk about running Meta campaigns, they’re (hopefully) referring to a cohesive presence across both platforms. For a lot of businesses, Meta Ads have become a bit of a default. They’re…
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When to perform a digital audit for your business
When was the last time you performed a digital audit on your business? If it’s been a while (or never) you might be operating in the dark. A digital audit is one of the simplest and most effective ways to assess the health of your digital presence. It uncovers where things are working, where they’re…
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3 Reasons Why Digital Wins the Marketing Game in 2025
Recently we sat down as a team and discussed how 2024 was a whirlwind year for marketing. AI tools, like ChatGPT, became indispensable across industries, seamlessly integrating into everything from content creation to customer service. As businesses leaned further into digital, budgets followed, with time and money increasingly channelled into digital marketing efforts. As we…