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Design 
Marketing 
Development
From tradesman to trusted brand
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Services:
- Digital Design
- Digital Marketing
- Digital Strategy
- Web Development
The Brief:
Ernest Cutler Constructions is a growing Tasmanian construction business focused on delivering high-quality, affordable modular homes. With little existing digital presence, the goal was to build a strong, recognisable brand while generating consistent, high-quality leads.
Through a combination of strategy, brand development, website design, and performance marketing, we’ve worked to transform the business from a word-of-mouth operation into a scalable, digitally driven brand.
Website & Design
We defined a clear go-to-market strategy, refining the brand’s offering and positioning to better connect with its ideal audience. This laid the foundation for a cohesive brand identity and a user-friendly website designed to clearly showcase the offering and convert traffic into enquiries.
The identity emphasised affordability, sustainability, and quality, tailored to key segments such as down-sizers, first-home buyers, and eco-conscious clients.
We then developed a new WordPress site with integrated lead tracking and automated nurture sequences, reducing reliance on offline touch points.
Marketing
To drive brand growth and awareness, we ran a mix of Google and Meta campaigns, with Meta primarily supporting hiring efforts. This approach proved more cost-effective than traditional recruitment channels, while Google Ads delivered consistent, high-quality leads.
Campaigns and creative were rapidly deployed, then continuously tested and refined to maintain strong, efficient performance and identify what resonated most with the market.
We continue to work closely with Ernest Cutler Constructions in an ongoing capacity across digital marketing and campaign development. We’re using some of the following strategies to support scalable, long-term growth:
The numbers:
11.15% click-through-rate
People were interested and engaged.
8.95% conversion rate
Traffic that followed through, not just clicked.
$0.86 cost-per-click
Kept things efficient while scaling.
7K+ clicks
Consistent volume over the campaign.
Have a project in mind?
Let’s talk.
