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Digital Strategy, Web Development, Branding & Design

About Solar Bay

Solar Bay, an extension of Energy Bay, bridges the critical gap between organisations aiming to curtail emissions and their capability to actualise it. With backing from Australasia’s premier independent private capital providers, they finance, erect, and operate renewable energy infrastructures, serving both Australia and New Zealand’s elite commercial property holders and energy consumers.

The Brief

Solar Bay sought a revamped website and a redefined brand identity. Their earlier brand and website, while adequate in their inception, had since become outdated. With their services expanding and business scaling, they aspired to be perceived as thought leaders. Their new brand had to mirror their impressive growth and their ambitious 2023 projects.

Kings Digital’s approach was holistic, formulating a strategy that encapsulated Solar Bay’s vision and brand. From the get-go, it was clear that the brand needed to represent the company’s trajectory and the groundbreaking work they were doing in the renewable energy sector.

Before

After

the tech we used

Figma

wordpress

React

DATA STUDIO

ADOBE PHOTOSHOP

Adobe After effects

“A massive thank you for the time and effort that went into creating our new website and branding. We’ve received great feedback from the whole team and have already seen signs of the value it will create for us across meetings and interactions with people new to our business this last week.”

KYLE WALBECK | INVESTMENT DIRECTOR, SOLAR BAY

OUR SOLUTION

STRATEGY, VISION, BRAND

Initially approached for a modest content marketing task, Kings Digital quickly transitioned to managing Solar Bay’s branding, website design, and development due to the brand’s dynamic growth. The final result was a digital-first brand guideline that arose from intensive workshops with the leadership. This strategy not only defined brand values and unique selling propositions but also established the brand’s online marketing trajectory.

STYLE GUIDE CHALLENGES 

Crafting a digital-first brand guideline was challenging yet vital. It had to align with Solar Bay’s growth and encapsulate the insights garnered from workshops with the leadership team, focusing on brand values, touch points, and tone.

SHAPE SYSTEM

In order to convey a consistent visual identity across different mediums, a systematic approach was taken. This ensured that whether in digital or print, Solar Bay’s brand presence was unmistakable and memorable.

DEFINING VALUES

Through extensive discussions, core brand values were defined. These values don’t just represent what Solar Bay stands for today, but also what they aim to achieve in the future, ensuring their position as industry frontrunners.

DIVIDING & CONNECTING USERS

Understanding the diverse audience of Solar Bay, Kings Digital ensured the website and brand touchpoints appealed to both property holders and energy consumers, connecting disparate user bases under the Solar Bay brand.

THE WEBSITE

More than just a website, the platform tells the growth story of Solar Bay. Designed and developed to reflect their journey and evolution, the site serves as a showcase of Solar Bay’s commitment to renewable energy.

UNIQUE FRONT-END IMPLEMENTATIONS

By leveraging technologies like WordPress, React, and Adobe After Effects, Kings Digital was able to implement unique front-end solutions that not only elevated the user experience but also made the Solar Bay brand stand out.

Visit Solar Bay

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