Digital Strategy, Web Development, Branding & Design
About Solar Bay
Solar Bay, an extension of Energy Bay, bridges the critical gap between organisations aiming to curtail emissions and their capability to actualise it. With backing from Australasia’s premier independent private capital providers, they finance, erect, and operate renewable energy infrastructures, serving both Australia and New Zealand’s elite commercial property holders and energy consumers.
Solar Bay sought a revamped website and a redefined brand identity. Their earlier brand and website, while adequate in their inception, had since become outdated. With their services expanding and business scaling, they aspired to be perceived as thought leaders. Their new brand had to mirror their impressive growth and their ambitious 2023 projects.
Kings Digital’s approach was holistic, formulating a strategy that encapsulated Solar Bay’s vision and brand. From the get-go, it was clear that the brand needed to represent the company’s trajectory and the groundbreaking work they were doing in the renewable energy sector.
the tech we used
Adobe After effects
STRATEGY, VISION, BRAND
Initially approached for a modest content marketing task, Kings Digital quickly transitioned to managing Solar Bay’s branding, website design, and development due to the brand’s dynamic growth. The final result was a digital-first brand guideline that arose from intensive workshops with the leadership. This strategy not only defined brand values and unique selling propositions but also established the brand’s online marketing trajectory.
STYLE GUIDE CHALLENGES
Crafting a digital-first brand guideline was challenging yet vital. It had to align with Solar Bay’s growth and encapsulate the insights garnered from workshops with the leadership team, focusing on brand values, touch points, and tone.
In order to convey a consistent visual identity across different mediums, a systematic approach was taken. This ensured that whether in digital or print, Solar Bay’s brand presence was unmistakable and memorable.
Through extensive discussions, core brand values were defined. These values don’t just represent what Solar Bay stands for today, but also what they aim to achieve in the future, ensuring their position as industry frontrunners.
DIVIDING & CONNECTING USERS
Understanding the diverse audience of Solar Bay, Kings Digital ensured the website and brand touchpoints appealed to both property holders and energy consumers, connecting disparate user bases under the Solar Bay brand.
More than just a website, the platform tells the growth story of Solar Bay. Designed and developed to reflect their journey and evolution, the site serves as a showcase of Solar Bay’s commitment to renewable energy.
UNIQUE FRONT-END IMPLEMENTATIONS
By leveraging technologies like WordPress, React, and Adobe After Effects, Kings Digital was able to implement unique front-end solutions that not only elevated the user experience but also made the Solar Bay brand stand out.