Digital Strategy, Web Development, Digital Marketing, Branding & Design
About castella
Castella is one of those fly under the radar Tasmanian businesses. Highly successful with a large network across Australia and the world, Castella consistently leads their industry in quality handles.
Castella offers a globally sourced collection of fine interior kitchen and cabinetry handles. The extensive catalogue of products is designed with interior designers and architects in mind and along with a real sense of timelessness, their versatile products are high quality with a lifetime guarantee.
The Brief
Before
After
the tech we used
wordpress
google analytics
meta ads
Figma
Mailchimp
Later
JOHN SAUNDERS | MANAGING DIRECTOR, CASTELLA
OUR SOLUTION
Achieving Brand Growth Through Consistency
The team developed robust and clear brand guidelines for the brand. While the logo was retained, the supporting assets were refreshed and coordination was provided to align the entire online presence and achieve brand growth. Along with a large amount of digital design we worked in partnership with their graphic designer to ensure that consistency was achieved through both their online and physical print assets. To complement all of the brand work we embarked on a whole lot of content creation from social posts to eDMs, blog posts inspired by client projects and updating new product ranges. Our flexibility of a full service team was key to providing the brand management and development that Castella needed.
Enhanced Shopping Experience
SEO for Massive Product Catalogue
A huge part of the growth of Castella’s brand has been the drive in sales from Digital Marketing such as Google ads, Paid social and search campaigns. We continue to assist Castella on the massive task that is SEO, (with a product catalogue their size we can keep working forever!)
With regular Digital Marketing meetings, our approach is to use the data to inform all of our strategic decision making. It’s all about tweaking, reviewing and tweaking again to work out what is best for the audiences and what drives sales.
1 M+
Organic search impression
The number of times a web page from the site appears in search results, providing visibility to users.
69%
Sales growth in 6 months
The percentage increase in revenue or sales performance within a 6-month period.
35%
Improved organic search clicks
An increase in user clicks on the website’s search engine results obtained without paid promotion or advertisements.
14%
Improved organic ranking position
Improved organic ranking position means the website climbs higher in search results.
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