Tag: Google Ads
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Why Have My Google Search Impressions Dropped Recently? (2025)
If you’ve noticed your Google search impressions suddenly take a dip, you’re not alone. Over the past few weeks, many marketers and business owners have seen the same trend in Google Search Console and Ads data. Let’s start off by saying (in most cases) it doesn’t mean your marketing efforts have gone backwards. In fact,…
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Should My Business Be Running Google Ads?
It’s a question we get asked a lot: “Should we be running Google Ads?”. To which we typically reply: “it depends”. Because the truth is, for some businesses, Google Ads are a powerful revenue driver. For others, they’re a well-lit path to burning through budget without much to show for it. Before we dive into…